REASON #1: 30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.
REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES
Yup. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine—you do the math. Another compelling reason your business needs a website? Research by YellowPages and LSA found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.
REASON #4: COMMERCIAL TRANSACTIONS IN EVERY INDUSTRY—INCLUDING B2B, INDUSTRIAL, AND MANUFACTURING—ARE INFLUENCED BY DIGITAL WEBSITE CONTENT
The majority of companies that don’t have a website say it’s because their industry isn’t online. I hear this mostly from business owners in the B2B, industrial, and manufacturing industries.
If that’s you, I’m gonna have to call you out on that.
A full 75 percent of B2B buyers say digital website content significantly impacts their buying decision, and 62 percent say they can finalize their purchase selection criteria based on a website’s digital content alone.
The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way through the buying process before they want to speak with a sales representative. Even for industrial and manufacturing companies—67 percent of purchases are influenced by digital. Not only that, but half of all B2B customers today also expect a supplier’s website to be a helpful channel and more than a third expect the site to be their most helpful channel.
REASON #5: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN
Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
REASON #6: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY
This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
- Who are you?
- What do you do/offer?
- How do I contact you?
We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all.
REASON #7: IT WILL HELP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY
Did you know that having a website can help you beat the Goliaths in your industry? It can if it’s optimized for search. Take Villa Lagoon Tile. They compete heavily with big-box tile stores but have no trouble holding their own thanks to their website and their prominent position in the search results page.
REASON #8: SOCIAL MEDIA REACH IS DIMINISHING
So, you think you don’t need a website because you’re on Facebook.
Great, so is every other business in America. You need a website even if you have a Facebook page.
And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.
While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.
Videos grab viewer attention
Video advertising helps to increase awareness about a brand or product by means of content that will make it viral. According to research, 69% of advertisements on the digital base will be done through video advertisements. Since visual has a higher impact on our brains as compared to audio, this serves as the best means of marketing. These days many brands have made their shift towards video-based marketing to let the consumer check out their product within the time frame of 20 – 30 seconds.
According to statistics around 78%, people engage in online videos per week and around 55% engage in videos every single day. This makes digital video marketing a very important activity which you cannot miss out. Since engagement of customers with videos has increased, you will be able to engage more people with a proper video for your brand, product or services. The landing pages which have videos have chances of 80% more conversion rate compared to the traditional methods of advertisement or website.
Facts of best online video marketing:
The World Wide Web has created more video content in a single month than the television has created in over thirty years.
Close to 65% of people view more than 3/4th of the video.
Around 30% mobile users view videos every single day.
80% brands have a video on the landing pages of their website.
93% marketing ongoing currently is for video marketing.
Why video marketing strategy is effective?
The latest tool of promotion in the digital world is video marketing,
1. Boosting sale:
Since digital video advertising is a better mode through which customers are able to engage more with your brand and understand the product. Addition of product videos on landing pages is better as it helps to increase the conversion rate by approximately 80%. An explainer video in the form of whiteboard animation video is always a better option with the help of which customers are able to understand your product.
2. Building trust:
With a higher engagement rate with videos, they are able to instigate trust among prospective clients. 30 seconds to 1-minute video lets the visitor connects with your brand which adds on the feeling of trust.
3. Google and videos go hand in hand:
Since the addition of videos increases the average visitor time on your website, this lets top search engines like Google know that you have useful content where visitors want to spend time. The chances of ranking high in Google also increases when you have videos present on your website. So adding a video on your website seems the right thing to do according to search engine optimisation.